Show Publishing

We have worked with Show Publishing for 10 years, creating digital and print collateral and adverising.

Naples, Florida–based Show Publishing plans and produces four major bridal expositions each year, bringing together wedding professionals and engaged couples for a complete wedding-planning experience. From recruiting and coordinating vendors to attracting brides and producing bridal fashion shows, they manage every aspect of these large-scale events.

BRIDAL EXPOSITION MARKETING

A newlywed couple sharing a joyful embrace during their wedding celebration surrounded by falling gold confetti. 
Marketing Materials
Icon of a blank document with a folded corner and lines representing text
Black and white icon of a target with an arrow hitting the bullseye.
Open book icon in black and white
A white gift tag with a star and a circle design, outlined in black.
Computer monitor with a black frame and stand on a white background. 
Websites
Branding
Programs + Guides
Ad Campaigns

THE WORK

Websites + Advertising Posters

A promotional webpage for the Naples Bridal Expo, featuring a large image of a smiling bride in a wedding dress holding a bouquet, standing in front of a turquoise ocean and blue sky with scattered clouds. Event details include date, time, and location at the Naples Hilton, along with information about wedding planning and vendor meeting opportunities.
Event webpage for Bridal Blast, a major bridal show in Southwest Florida. The background features a bride in a white wedding dress with gold and white confetti falling around her. Text indicates the event is on Sunday, September 11, 2022, from 1 to 5 PM at Westin Hotels & Resorts, Cape Coral, Florida. There are call-to-action buttons for brides to sign up for free and to register for the event. A testimonial quote from a professional about their experience with the event is included.
A bride in a white wedding dress holding a bouquet of white and blue flowers, sitting on a boat with water and trees in the background, advertising the Naples Bridal Expo, June 9th at Hilton Naples.
A woman in a wedding dress holding a bouquet of flowers on a beach, with event details for the Naples Bridal Expo.

Quarterly Event Programs + Yearly Bridal Guide

A woman smiling with diamond earrings and a white dress, holding her shoulder with her hand. There are white flowers and a boat background. Text on the image promotes a bridal expo event at Hilton Naples on Sunday, June 11th, from 1 to 4 PM, with contact information and show details.
Floor plan of booths at an event with booth numbers, a seating area on the left, and a list of companies and booth numbers below.
Flyer for Nashville Bridal Expo showing a smiling bride in a wedding dress holding a bouquet of white and cream flowers, with blue sky and ocean background.
The 2020 Bridal Guide magazine featuring a smiling blonde bride holding a bouquet of white roses and greenery.
A woman with long red hair in a white wedding dress standing outdoors at sunset, with trees and bushes in the background, in a bridal magazine spread.

Mail Campaigns + Facebook/Instagram Ad Campaigns

Save the date for Bridal Blast 2022, a bridal show at Westin Cape Coral Resort, featuring a bride in a white wedding dress holding a colorful bouquet of flowers.
Close-up of a bridal gown with bead embellishments being worn at a wedding event. Text overlay promoting Bridal Blast at Westin Cape Coral Resort on September 11, 2022, from 1 to 5 PM.
A bride and groom are dancing amidst gold and white confetti at their wedding reception. The bride is wearing a lace wedding dress and the groom is in a white shirt, smiling joyfully.
A close-up of a floral bouquet with pink peonies, white roses, and greenery, held by a person in a white dress. Overlaid text reads: 'Bridal Blast Last 2022 Sunday, March 6 1-5 PM The Westin Cape Coral Resort at Marina Village'.
Instagram advertisement for Bridal Blast, Southwest Florida's largest bridal show, featuring a couple hugging amid confetti, with text about free registration for brides at bridalblast.com.
Instagram post for Naples Bridal Expo showing a floral wedding centerpiece, a wedding dress, and invitation cards.
Collage of images featuring a bride in a white dress with pink flowers and decorations at a bridal event, a pink roses sign, pink floral arrangements, and a table set with pink and gold decorations.
Collage of photos from a bridal expo featuring wedding cake, hairstyle, outdoor ceremony setup with drapes and flowers, banquet table with candles, bride holding a bouquet, wrapped gift boxes, and bridesmaids in turquoise dresses.
A collage of four images from a wedding event, including a couple kissing under pink flower petals, a close-up of a vibrant flower bouquet with red, purple, and blue flowers, a group of bridesmaids in purple dresses with the bride holding a bouquet, and a white wedding cake decorated with pink and purple flowers.
A collage of wedding images featuring orange and white floral arrangements, a bride and groom, bridesmaids in orange dresses, and an elegant wedding reception setup.
Facebook advertisement for Bridal Blast 2022 wedding fair, showing a woman in a wedding dress, event details, and a "Sign Up" button.
Facebook ad for Naples Bridal Expo showing a decorated outdoor wedding venue with white drapery and flowers, and text promoting the wedding expo event.
Tropical beach with palm trees, white sand, and turquoise water, promoting a Caribbean cruise giveaway by Carnival.
Bright yellow and blue flowers with overlaid text announcing the Naples Bridal Expo from June 9, 1-4.
A bride in a wedding dress walking on a beach with the ocean in the background, during a wedding event called Bridal Blast 2022 at Westin Cape Coral.
A smiling bride with long brown hair in a white wedding dress holding a bouquet of white roses and greenery, standing against a beach backdrop with blue sky and ocean, promoting the Naples Bridal Expo on January 12.
A smiling bride with long brown hair in a white wedding dress holding a bouquet of white roses and greenery, standing against a beach backdrop with blue sky and ocean, promoting the Naples Bridal Expo on January 12.
A wedding registration postcard with fields for wedding date, name, address, city, state, zip, email, and phone, formatted for brides to enter their details, with a note about venue and ticket information.
A wedding registration postcard with fields for wedding date, name, address, city, state, zip, email, and phone, formatted for brides to enter their details, with a note about venue and ticket information.

Exhibitor Ads

A woman with long blonde hair wearing a white wedding dress with a high slit, standing against a plain white background. The dress has a flowing skirt, and she has one hand near her neck, looking at the camera. There is text on the right side that reads 'Coco Bridal' and contact information, along with promotional text about wedding dresses.
Black and white photo of woman in wedding dress holding bouquet, standing at wedding venue. Text overlay includes: 'Laura Jacobs Bridal, Coconut Point, 239.437.1695'.
Black and white photo of woman in wedding dress holding bouquet, standing at wedding venue. Text overlay includes: 'Laura Jacobs Bridal, Coconut Point, 239.437.1695'.
Side profile of a woman receiving a cosmetic injection on her cheek from a medical professional, with another woman with a short, curly gray hairstyle, wearing a pearl necklace and a white dress, smiling against a geometric patterned background.
A collage of images showcasing catering services, including plated gourmet dishes, a chef and staff, and a certificate for best catering in Gulfshore 2023. Text overlays highlight catering capabilities, contact information, and appreciation messages.
A promotional banner for Naples Princess Cruises featuring images of a sunset with palm trees, a luxury yacht on the water, dolphins swimming, and people enjoying a beach, sailboat, and couple at sunset. The banner highlights daily public cruises with activities like sightseeing, sea breeze lunch, sunset dinner, and sunset hors d'oeuvres, as well as private charters for events like weddings and anniversaries.
A promotional banner for Naples Princess Cruises featuring images of a sunset with palm trees, a luxury yacht on the water, dolphins swimming, and people enjoying a beach, sailboat, and couple at sunset. The banner highlights daily public cruises with activities like sightseeing, sea breeze lunch, sunset dinner, and sunset hors d'oeuvres, as well as private charters for events like weddings and anniversaries.
Multiple white plates with rice, green beans, and chicken topped with orange sauce, likely representing a meal served by Savour First Choice Catering.
Bridal-themed promotional poster for Naples Bridal Expo on January 12, 2025, featuring a smiling bride in a white wedding dress holding a bouquet of white flowers, with a beach and ocean background.
A smiling couple in wedding attire, outdoors during sunset, promotes Blossom & Brie for dining, weddings, corporate events, and celebrations.
Black and white advertisement for The Tuxxman, a tuxedo sales and rental business, featuring a man in a tuxedo with a bow tie and boutonniere, listing services and contact information.